TY  - BOOK
AU  - MEHTA, Subhash C
AU  - PRASAD, Keshav
TI  - Marketing: Environment, concepts and cases
U1  - 658.8 
PY  - 1980///(1983)
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -