TY  - BOOK
AU  - MANDELL, Maurice I
AU  - ROSENBERG, Larry J
TI  - Marketing
SN  - 0876922051
U1  - 658.8 
PY  - 1981///(1983)
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -