TY  - BOOK
AU  - PARKINSON, C Northcote
AU  - RUSTOMJI, M K
TI  - Marketing: Key to business success today
U1  - 658.8 
PY  - 1983///(1985)
CY  - BOMBAY
PB  - IBH
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -