TY  - BOOK
AU  - MCDONALD, Malcolm H
AU  - 
TI  - Marketing plans: How to prepare them; how to use them
SN  - 0434912301
U1  - 658.8 
PY  - 1984///
CY  - LONDON
PB  - HEINEMANN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -