TY  - BOOK
AU  - CUNDIFF, Edward W
AU  - STILL, Richard R
TI  - Fundamentals of modern marketing
SN  - 087692416X
U1  - 658.8 
PY  - 1985///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -