TY  - BOOK
AU  - CLARK, John B
AU  - 
TI  - Marketing today: Successes, failures and turnarounds
SN  - 0135578442
U1  - 658.8 
PY  - 1987///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -