TY  - BOOK
AU  - EVANS, Joel R
AU  - BERMAN, Barry
TI  - Marketing
SN  - 0029461502
U1  - 658.8 
PY  - 1987///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -