TY  - BOOK
AU  - CRAVENS, David W
AU  - HILLS, Gerald E
TI  - Marketing management
U1  - 658.8 
PY  - 1987///(1988)
CY  - DELHI
PB  - ALL INDIA TRAVELLER BOOKSELLER
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -