TY  - BOOK
AU  - MCCARTHY, E Jerome
AU  - GRASHOF, John F
TI  - Readings and cases in basic marketing
T2  - Irwin series in marketing
SN  - 0256057958
U1  - 658.8 
PY  - 1987///
CY  - ILLINOIS
PB  - IRWIN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -