TY  - BOOK
AU  - RAPP, Stan
AU  - COLLINS, Thomas L
TI  - Maxi marketing: The new direction in advertising, promotion, and marketing strategy
SN  - 0452262380
U1  - 658.8 
PY  - 1987///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -