TY  - BOOK
AU  - AAKER, David A
AU  - 
TI  - Developing business strategies
T2  - Wiley series in marketing
SN  - 0471602965
U1  - 658.8 
PY  - 1988///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -