TY  - BOOK
AU  - KOTLER, Philip
AU  - 
TI  - Marketing management: Analysis, planning, implementation and control
SN  - 0876926847
U1  - 658.8 
PY  - 1988///
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -