TY  - BOOK
AU  - LARRECHE, Jean-Claude
AU  - 
TI  - Murkops: The simulation for marketing training
SN  - 0078345359
U1  - 658.8 
PY  - 1988///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -