TY  - BOOK
AU  - LOVELOCK, Christopher H
AU  - WEINBERG, Charles B
TI  - Marketing challenges: Cases and exercises
T2  - McGraw-Hill series in marketing
SN  - 0071005218
U1  - 658.8 
PY  - 1989///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -