TY  - BOOK
AU  - OSTROFF, Jeff
AU  - 
TI  - Successful marketing to the 50+ consumer: How to capture one of the biggest and fastest growing markets in Americas
SN  - 0138602719
U1  - 658.8 
PY  - 1989///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -