TY  - BOOK
AU  - SWAYNE, Linda E
AU  - GINTER, Peter M
TI  - Cases in strategic marketing
SN  - 013119108X
U1  - 658.8 
PY  - 1989///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -