TY  - BOOK
AU  - PETER, J Paul
AU  - DONNELLY, James H
TI  - Preface to marketing management
SN  - 0256094454
U1  - 658.8 
PY  - 1990///
CY  - ILLINOIS
PB  - IRWIN
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -