TY  - BOOK
AU  - LOVELOCK, Christopher H
AU  - 
TI  - Service marketing
T2  - Prentice-Hall series in marketing
SN  - 0138070660
U1  - 658.8 
PY  - 1991///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -