TY  - BOOK
AU  - SETHNA, Beheruz
AU  - GROENEVELD, Leonard
TI  - Research methods in marketing and management
SN  - 007451900X
U1  - 658.83 
PY  - 1984///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -