TY  - BOOK
AU  - NASH, Edward L
AU  - 
TI  - Direct marketing: Strategy, planning, execution
T2  - McGraw-Hill series in marketing
SN  - 0070460248
U1  - 658.84 
PY  - 1986///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - CHANNELS OF DISTRIBUTION
KW  - MARKETING - CHANNELS OF DISTRIBUTION
ER  -