TY  - BOOK
AU  - RUSSELL, J Thomas
AU  - LANE, W Ronald
TI  - Advertising procedure
T2  - Prentice-Hall series in marketing
SN  - 0135163374
U1  - 659.1 
PY  - 1989///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - ADVERTISING
ER  -