TY  - BOOK
AU  - WHITE, Borton C
AU  - SATERTHWAITE, N Doyle
TI  - But first, these messages.. the selling of broadcast advertising
SN  - 0205116876
U1  - 659.14 
PY  - 1989///
CY  - LONDON
PB  - ALLYN AND BACON
KW  - ADVERTISING - BROADCAST MEDIA
ER  -