TY  - BOOK
AU  - RAMASWAMY, V S
AU  - NAMAKUMARI, S
TI  - Marketing management: Planning implementation and control: The Indian context
SN  - 0333929152
U1  - 658.8 
PY  - 1990///(1994)
CY  - DELHI
PB  - MACMILLAN PUBLISHERS INDIA LIMITED
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -