TY - BOOK AU - BOWMAN, Cliff AU - TI - Essence of strategic management T2 - Prentice-Hall essence of management series SN - 8120309049 U1 - 658.401 PY - 1990/// CY - DELHI PB - PRENTICE-HALL OF INDIA KW - EXECUTIVE MANAGEMENT - PLANNING, POLICY KW - PLANNING, POLICY MAKING, CONTROL ER -