TY  - BOOK
AU  - BAKER, Michel J
AU  - 
TI  - Dictionary of marketing advertising
SN  - 0333516052
U1  - 658.8003 
PY  - 1990///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING - DICTIONARIES
KW  - MARKETING - DICTIONARY
ER  -