TY  - BOOK
AU  - CHRISTOPHER, Martin
AU  - MCDONALD, Malcolm H
TI  - Marketing: An introductory text
SN  - 0333625870
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -