TY  - BOOK
AU  - CHISNALL, Peter M
AU  - 
TI  - Essence of marketing research
T2  - Prentice-Hall essence of management series
SN  - 8120309081
U1  - 658.83 
PY  - 1991///(1995)
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKET RESEARCH AND ANALYSIS
KW  - MARKETING - RESEARCH & ANALYSIS
ER  -