TY  - BOOK
AU  - PAYNE, Adrian
AU  - 
TI  - Essence of services marketing
T2  - Prentice-Hall essence of management series
SN  - 8120309146
U1  - 658.8 
PY  - 1993///(1995)
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -