TY  - BOOK
AU  - STANTON, William J
AU  - AND OTHERS
TI  - Fundamentals of marketing
SN  - 0071135618
U1  - 658.8 
PY  - 1994///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -