TY  - BOOK
AU  - NAIR, K C
AU  - AND OTHERS
TI  - Modern marketing management
SN  - 8174931511
U1  - 658.8 
PY  - 1992///(1995)
CY  - DELHI
PB  - HIMALAYA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -