TY  - BOOK
AU  - RIES, Al
AU  - TROUT, Jack
TI  - Marketing warfare
T2  - McGraw-Hill series in marketing
SN  - 007052730X
U1  - 658.8 
PY  - 1986///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -