TY  - BOOK
AU  - RIES, Al
AU  - TROUT, Jack
TI  - Positioning: Battle for your mind
T2  - McGraw-Hill management series
SN  - 0070652643
U1  - 659.1 
PY  - 1981///(1986)
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - ADVERTISING
ER  -