TY  - BOOK
AU  - RIES, Al
AU  - TROUT, Jack
TI  - 22 immutable laws of marketing
SN  - 088730592X
U1  - 658.8 
PY  - 1993///(1996)
CY  - DELHI
PB  - INDUS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -