TY  - BOOK
AU  - BODIAN, Nat G
AU  - 
TI  - Direct marketing rules of thumb: 1000 practical and profitable ideas to help you improve response, save money, and increase efficienc
T2  - Marketing and advertising series
SN  - 007113297X
U1  - 658.84 
PY  - 1995///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - CHANNELS OF DISTRIBUTION
KW  - MARKETING - CHANNELS OF DISTRIBUTION
ER  -