TY  - BOOK
AU  - MASSINGHAM, Lester
AU  - LANCASTER, Geoffrey
TI  - Marketing case studies: How to tackle them: How to answer them 
T2  - Butterworth marketing series
SN  - 0750620110
U1  - 658.8 
PY  - 1995///
CY  - LONDON
PB  - BUTTERWORTHS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -