TY  - BOOK
AU  - BOVEE, Courtland L
AU  - HOUSTON, Michael J
TI  - Marketing
SN  - 0071138501
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -