TY  - BOOK
AU  - SHERLEKAR, S A
AU  - 
TI  - Marketing management: Integrated managerial approach under current marketdriven and competitive global marketing
U1  - 658.8 
PY  - 1996///
CY  - DELHI
PB  - HIMALAYA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -