TY  - BOOK
AU  - TROUT, Jack
AU  - RIVKIN, Steve
TI  - New positioning: The latest on the world's # 1business strategy
SN  - 0071147799
U1  - 659.1 
PY  - 1996///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - ADVERTISING
ER  -