TY  - BOOK
AU  - CHAPMAN, Randall G
AU  - 
TI  - Brands a marketing game: Instructor's manual
SN  - 0133816257
U1  - 658.827 
PY  - 1995///
CY  - NEW YORK
PB  - PRENTICE-HALL
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -