TY  - BOOK
AU  - KOTLER, Philip
AU  - 
TI  - Principles of marketing
SN  - 0876924526
U1  - 658.8 
PY  - 1986///(1989)
CY  - DELHI
PB  - PRENTICE-HALL OF INDIA
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -