TY  - BOOK
AU  - GUILTINAN, Joseph P
AU  - PAUL, Gordon W
TI  - Marketing management: Strategies and programs
SN  - 007114255X
U1  - 658.8 
PY  - 1997///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -