TY  - BOOK
AU  - BAKER, Michel J
AU  - 
TI  - Marketing: An introductory text
SN  - 0333663233
U1  - 658.8 
PY  - 1996///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -