TY  - BOOK
AU  - BLAND, Michael
AU  - THEAKER, Alison
TI  - Effective media relations: How to get results
T2  - Institute of Public Relations series
SN  - 0749418567
U1  - 659.13 
PY  - 1996///
CY  - LONDON
PB  - KOGAN PAGE
KW  - ADVERTISING MEDIA
ER  -