TY  - BOOK
AU  - DALRYMPLE, Douglas J
AU  - AND OTHERS
TI  - Cases in marketing management
SN  - 0471547468
U1  - 658.8 
PY  - 1990///(1992
CY  - NEW YORK
PB  - JOHN WILEY
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -