TY  - BOOK
AU  - MALHOTRA, R K
AU  - SINGH, Nachhattar
TI  - Marketing management
T2  - Encyclopaedia of modern management series
SN  - 8174883983
U1  - 658.8 
PY  - 1997///
CY  - DELHI
PB  - ANMOL PUBLICATIONS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -