TY  - BOOK
AU  - GUREJA, Gopal K
AU  - 
TI  - Creating customer vvalue: The synergy between after-sales service and maintenance
SN  - 0074631454
U1  - 658.8342 
PY  - 1997///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -