TY  - BOOK
AU  - ANDERSON, Alan H
AU  - KLEINER, David
TI  - Result oriented marketing communications: Skills and activity-based approach
T2  - Beacon's result oriented series
SN  - 8186104801
U1  - 658.8 
PY  - 1998///
CY  - DELHI
PB  - BEACON BOOKS
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -