TY  - BOOK
AU  - MACRAE, Chris
AU  - 
TI  - Brand chartering handbook: How brand organizations learn `living scripts'
SN  - 0201877430
U1  - 658.827 
PY  - 1996///
CY  - MASSACHUSETTS
PB  - ADDISON-WESLEY
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -