TY  - BOOK
AU  - CHURCHILL, Gilbert A
AU  - PETER, J Paul
TI  - Marketing: Creating value for customers
SN  - 0071152253
U1  - 658.8 
PY  - 1998///
CY  - NEW YORK
PB  - MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -