TY  - BOOK
AU  - STONE, Merlin
AU  - DAVIES, Derek
TI  - Direct hit: Winning direct marketing campaigns
SN  - 0333931521
U1  - 658.8 
PY  - 1995///
CY  - NEW YORK
PB  - MACMILLAN PUBLICATION
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -